We use qualitative research to help our clients develop ideas that transform their brands and businesses.

​

Our face-to-face and online methodologies take into account the cultural context in which Chinese consumers operate.  This ensures that the responses we gather in our research are authentic.

​

Our 4i's approach maximises the value of research, transforming insight into ideas.

​

Our work feeds into the development of:-

• Innovation & Product Development

• Brand Positioning

• Brand Communications

• Packaging

• Brand Experience & Promotional Activity

• Retail & Distribution